Marketing planning

Marketing works best when we take a step back together to review what you want to achieve and how best to get there. We will take a structured approach to look at your market place, your company, the competition, your customers, what makes you unique, your brand values and how we can connect to current and new customers in a compelling way. Your marketing plan will detail a comprehensive range of costed marketing activity as well as how to measure and evaluate the effectiveness of your marketing spend.

Marketing services

Together we can tailor the marketing activity depending on your priorities and budget.

I offer a wide range of marketing services including:

  • Advertising
  • Branding
  • Copywriting
  • Content marketing
  • Direct mail
  • Digital marketing
  • Email marketing
  • Event management
  • Leaflet production
  • Market research
  • Marketing analytics
  • Measurement & evaluation
  • Media planning
  • Print management
  • Public relations
  • Sales promotion
  • Staff communication & engagement
  • Social media marketing
  • Website development

Marketing associates

To deliver certain aspects of your marketing plan, such as building a new website, I work with experienced and carefully selected associates who are experts in their field.

The formal bit

The best place to start is to have a face to face meeting with you to understand your business goals, who you are targeting, the scope of the work, timescales and marketing budget.

I will then produce a written proposal with estimated time and costs required to achieve your goals.

On agreement of the proposal I will start the work and regularly update you on progress.

I bill at the end of each month for the agreed time and cost spent on your business.