Marketing strategy – luxury gifts

IMarketing strategy for GRE Classics was commissioned by Clair Jeffreys, founder and director of high end luxury gift company GRE Classics to produce a marketing strategy and detailed marketing plan targeting her affluent target market.

As part of this work I assisted Clair with her pricing strategy, profiling her target market, reviewing international markets, identifying UK distribution channels and sharpening her sales pitch – The GRE models are now available from Harrods.

Marketing acheivements

A marketing priority was to raise the profile of Clair and her products within relevant media. I gained coverage in The Times, Surrey Life, The London Magazine and the lifestyle website Luxurious Magazine.

I am now working with the company on an on-going basis to implement and evaluate the marketing strategy including developing a social media strategy.

Testimonial

Comments from Clair: ‘Sarah has recently been instructed to help with a structured marketing plan and what a difference she has already made. She quickly grasped the nature of the business, understood our key target market and listened carefully to the goals we needed to achieve.  With her focused direction and importance of priority has put a clear plan in place. Her friendly approach matched with her wealth of experience is quite refreshing and a joy to work with.  I would thoroughly recommend her to anyone else.’