January 11, 2016

Advertising – The Denture Shop

The successful Denture Shop chain with three premises and patients from across Surrey and Sussex, approached me to evaluate the cost-effectiveness of its advertising spend and devise a plan for future advertising activity. I started with profiling their customer base to gain a full understanding of their demographics, purchasing behaviour and what media they prefer…

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January 10, 2016

Marketing strategy – luxury gifts

I was commissioned by Clair Jeffreys, founder and director of high end luxury gift company GRE Classics to produce a marketing strategy and detailed marketing plan targeting her affluent target market. As part of this work I assisted Clair with her pricing strategy, profiling her target market, reviewing international markets, identifying UK distribution channels and…

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January 09, 2016

Generating publicity – Solar company

Ben Saunders is the owner of SogoSolar, a London based company specializing in the design and installation of solar panel systems. Ben asked for my help to raise his company’s profile and professional standing. My approach was to seek endorsement of the company’s products from the then Minister for Business, Innovation and Skills, MP Vince…

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January 08, 2016

The power of national press

After sharing weeks of frustration with my parents over their broken BT phone line, I decided it was time to make use of my contacts with the national press and get it fixed. Their problems first started when they arrived back from a week’s holiday to find their BT phone line dead. They have very…

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January 07, 2016

Staff communication & advocacy

Research undertaken by Ipsos MORI demonstrates there is a direct relationship between the quality of staff communication and staff advocacy. Engaged and positive teams correlate with good customer service and increased revenues. One of my tasks at Surrey Police was to improve staff communication and engagement across the force of 4000 police officers and staff…

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January 06, 2016

Direct mail campaign

Direct mail can encourage people to take action or change their behaviour.  A particular problem in many places across the country is called distraction burglary. This is a form of burglary where the offenders trick or dupe the occupant or distract them, allowing co-offenders to gain access and commit burglary. The elderly are particularly vulnerable…

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January 05, 2016

Generating awareness of scams

I teamed up with friend and romance-scam victim Brenda to raise awareness and prevent other women becoming victims of this hugely under-reported crime. My approach was to generate awareness within the national and online media. I developed a package of material for Brenda and provided her with media training. I gained support from Action Fraud,…

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January 04, 2016

PR strategy – missing Milly Dowler

When Surrey school girl Milly Dowler went missing on her way home from school it became imperative that significant publicity was generated to help with the search for her. I was responsible for devising the PR strategy and directing a small press team that ensured daily coverage of her disappearance in the national print, online…

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January 03, 2016

Improving confidence in the police

At the time of working for Surrey Police, a key target set by the Home Office was to increase public confidence in the service. If people are more confident in the police they are more likely to help prevent crime, report crime and have respect for the law. Research by Ipsos MORI demonstrates that if…

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