September 27, 2016

9 steps for an effective marketing plan

Try not to jump straight into writing a long list of marketing activity you feel your business needs. Instead follow these nine steps to ensure you develop an effective marketing plan. 1. Business objectives The starting point for any marketing plan is to be clear on what your business objectives are. There is no point…

Read more
August 24, 2016

Why you need a positioning statement

A positioning statements may not appear at first glance to be one of the most exciting bits of a marketing plan. However, they are essential to give you a competitive edge and grow your business. What is a positioning statement? It is a statement that clearly describes your target market, your product or service, its…

Read more
July 22, 2016

Five Pillars of Business Success

This week I had the privilege of listening to Kevin Bryne, CEO and Founder of Checkatrade, at a Sussex Chamber of Commerce event and I am keen to share his ‘Five Pillars of Business Success’ – the basis for the success of his company. First a quick bit of background on Checkatrade. Kevin has built…

Read more
April 15, 2016

Why your reputation matters

Reputation can be defined as ‘the beliefs or opinions held about someone or something’.  A whole industry has developed in reputation management aiming to shape the perceptions of a person or organisation. Reputation management has become more difficult with the use of social media allowing consumers to be much more powerful and vocal. This has…

Read more