December 07, 2016

How to legally use customer details for marketing

Most businesses collect and use customer and prospect details for marketing purposes. This guide will help you legally use customer details and comply with good practice. It will take you through step by step on some of the basic things you must have in place. Warning: this is not a quick lightweight read but will provide some…

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November 04, 2016

5 approaches for good mental health

I have been inspired to write this blog about mental health off the back of the Prime Ministers announcement of new policies aimed to help people who experience mental health difficulties. Over the years, we have had many announcements from most of the political parties about how they are going to improve mental health services….

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October 30, 2016

8 ways to treat employees well

For small business owners, it’s very easy to be so busy and not think about how to treat employees well. Research demonstrates if employees are treated well they are more likely to be loyal, productive, feel valued and provide excellent customer service. My eight top tips are not rocket science but will help you make…

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September 27, 2016

9 steps for an effective marketing plan

Try not to jump straight into writing a long list of marketing activity you feel your business needs. Instead follow these nine steps to ensure you develop an effective marketing plan. 1. Business objectives The starting point for any marketing plan is to be clear on what your business objectives are. There is no point…

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August 24, 2016

Why you need a positioning statement

A positioning statements may not appear at first glance to be one of the most exciting bits of a marketing plan. However, they are essential to give you a competitive edge and grow your business. What is a positioning statement? It is a statement that clearly describes your target market, your product or service, its…

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July 22, 2016

Five Pillars of Business Success

This week I had the privilege of listening to Kevin Bryne, CEO and Founder of Checkatrade, at a Sussex Chamber of Commerce event and I am keen to share his ‘Five Pillars of Business Success’ – the basis for the success of his company. First a quick bit of background on Checkatrade. Kevin has built…

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June 20, 2016

Getting coverage in local newspapers

There has been much talk about the decline of local newspapers however they still very much have a role to play in supporting local businesses. In fact, local newspapers remain by far the most trusted and popular source of local news, according to a YouGov survey. In this survey 63 per cent of respondents said…

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May 17, 2016

Tips to win awards

If you win awards it can bring many benefits to your business. It can help to build your credibility, provide greater recognition, differentiate you from your competition, improve staff morale and generate new business. Here are my top ten tips to help you win awards for your business. Only enter if you truly believe you can win:…

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April 15, 2016

Why your reputation matters

Reputation can be defined as ‘the beliefs or opinions held about someone or something’.  A whole industry has developed in reputation management aiming to shape the perceptions of a person or organisation. Reputation management has become more difficult with the use of social media allowing consumers to be much more powerful and vocal. This has…

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